Russell Mitchell

"We want to expose the American people to clean, tough European styling - whether they like it or not! If the conversation turns to tasteful chops, we want our name to be mentioned.""We want to play a part in reversing the current trend towards the fancy, frivolous and ridiculous.

So speaks Russell Mitchell, never one to mince his words.

A one time vetinary surgeon and model, Russell went to the States to fulfil a modelling contract and stayed. That was 1991. Before moving to the States, Russell made a name for himself in the UK customising Lambrettas, winning a few trophies along the way.